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Google Business, o que é, como funciona e as vantagens para negócios locais

Google Business: How it works in 2023

Google Business is a key platform for those with local businesses who want to increase their online visibility. With this tool, businesses can create a detailed profile, share relevant information such as their address, opening hours, phone number, photos, products and customer reviews. In addition, Google Business allows business owners to manage their company’s presence in Google search results and Google Maps, which is crucial for attracting potential customers. In this article, we will explore what Google Business is, how it works and the advantages it offers for local businesses.

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Google Business: what is it and how it works

What’s Google Business and how does it work?

Google Business is a free tool provided by Google that allows local businesses to create and manage their online profile. By creating a profile on Google Business, you can provide detailed information about your business, such as name, phone number (making it easier for users to connect directly), website, location (which can be shown on Google Maps), products and/or services available, opening hours, among others. In addition, you can publish photos, content, offers and events related to your business. Google Business works by recommending your business to Google users. When someone makes a search related to your business, your Google Business profile can appear in the first search results or on Google Maps. This helps to increase visibility and attract more customers.

What are the benefits and features of Google Business for local businesses?

  • Increased Visibility

By creating a Google Business profile your business will be displayed in Google search results and on Google Maps, increasing visibility to potential customers who are looking for your products or services for free.

  • Detailed and up-to-date information

You can provide important information about your business, such as address, opening hours, phone number, website and even photos of the establishment. This information helps customers gain more confidence about your products or services.

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Google Business: features
  • Interacting with customers

Google Business allows customers to leave reviews about your business, as well as allowing them to ask questions directly on your profile. This creates an opportunity to engage with customers, answer questions and provide additional information. Engaging with customers demonstrates excellent customer service and contributes to the reputation and trust in your business.

  • Statistics

Google Business allows you to post updates, photos and special offers related to your products or services. This helps you promote your business more directly and attract the attention of potential customers who view your profile.

  • Increases the trust of potential customers and the reputation of your business

Having a profile on Google Business, with positive reviews and complete and up-to-date information, contributes to increasing customers’ trust in your business. Users have access to opinions from other customers, which can positively influence their purchasing decision.

How to set up and validate the profile on Google Business?

Setting up and validating your Google Business profile is a relatively simple process:

Socialup google business configurar perfil
Google Business: set up profile

  • Step 1: Go to the Google Business website

Visit the Google My Business website here and click the “Get started now” button to begin the profile creation process. You can also create your profile through the Google Business app.

  • Step 2: Sign in to your Google account

If you have a Google email, sign in. Otherwise, create a new account for free.

  • Step 3: Add information about your business

Enter your business name, business category, address, phone number, and any other relevant information that Google asks for. Make sure you put in accurate and up-to-date information.

  • Step 4: Profile verification

After entering all the information, Google will ask you to verify your business ownership. Google sends a letter with a verification code to the business address provided. It usually takes 1-2 weeks to receive the letter.

  • Step 5: Enter the verification code

After receiving the verification code by letter, enter it into your Google Business account to validate your business profile.

  • Step 6: Explore additional features

After validating the profile, you can start exploring all the features of Google Business. Add photos, post updates, respond to reviews, and keep your profile updated with relevant information about your business.

Please note: The verification process may vary depending on your business type, geographic location, and other factors. Google may require additional requirements for certain types of businesses. Be sure to follow the specific instructions provided during the profile setup process.

How to optimise your Google Business profile to appear in the first Google search results?

Optimising your Google Business profile is key to increasing your chances of appearing in Google’s top search results. Let’s look at some strategies to optimise your profile:

  • Fill in all available information

You must fill in all available fields in your Google Business profile. Include accurate and up-to-date information such as your name, address, phone number, opening hours and website. The more details you provide, the better it will be for potential customers to find details of your business.

  • Identify the category that matches your business

Select the business category most relevant to your company. This allows Google’s algorithm to identify your segment and display your profile in searches relevant to your business.

  • Add high quality photos

Share photos that promote your business, logo, facade, interior, products and staff. Quality photos help attract the attention of potential customers and create a professional image.

  • Post regularly

Use the Google Business posts feature to share relevant updates, such as promotions, events or product launches. Recent posts indicate that your business is active and engaged with customers.

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Google Business: optimise profile

  • Use relevant keywords

You should include relevant keywords in your business title and description. Think of terms that people might use to search for products and services like yours. This helps Google understand the relevance of your profile for certain searches.

  • Gain Google Business reviews

Encourage your customers to review your business on Google Business. Positive reviews help strengthen your reputation and influence the decision of other potential customers. You should respond to all reviews, demonstrating that you value feedback and are committed to providing excellent service.

  • Keep information up to date

Check regularly that all the information in your profile is up to date. If there are changes in opening hours, address or other important information, update it immediately. Accurate and up-to-date information increases the trust of potential customers and improves the customer experience.

  • Analyse statistics and adjust strategy

Keep track of your Google Business profile statistics, such as the number of views, clicks and phone calls, for example. Analyse this data to understand how your profile is performing and if there is a need to make adjustments to your strategy according to the results obtained.

Optimising your Google Business profile is an ongoing process. Keep up to date with best practices, make adjustments as needed, and keep track of changes in customer preferences and also according to Google’s algorithm.

How to analyse Google Business profile statistics and performance?

Analysing Google Business profile statistics and performance is key to understanding whether your strategy is producing effective results.

You should analyse the key statistics in the ‘Overview’ and check people’s engagement with your profile.

  • Total views: indicates how many times your profile has been viewed by people.
  • Total clicks: indicates how many times people clicked on the information in your profile, such as your phone number or website, for example.
  • Total calls: how many calls were made directly from your company profile.

In addition to the “Overview” section, Google Business provides additional statistics for more detailed analysis. Explore these options for more specific information:

  • Posts: you can analyse the performance of the posts you have made on your profile, such as the number of views and clicks on each one.
  • Reviews: analyse the total number of reviews received, the average rating and the number of positive and negative reviews.
  • Photos: the photos section provides statistics on the total number of photos on your profile and how many times the photos have been viewed.

When analysing the statistics, compare the data over time. Notice trends and patterns. Identify which actions and posts perform best and which can be adjusted to improve your profile results.

For example, if you notice that a certain type of posts is getting more views or clicks, you might consider increasing the frequency of that type of content. If you realise that certain information is generating more phone calls, make sure you keep this information well updated.

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Google Business: analysing statistics

Adjust your strategy

Based on the analyses carried out, adjust your strategy on Google Business. Use the information you gain to optimise your profile, improve your posts, respond to customer reviews and ensure that your information is always up to date.

Regularly analysing the statistics and performance of your Google Business profile allows you to make informed decisions and target your efforts more effectively to achieve better results and increase the visibility and success of your local business.

We advise you to stick to the same strategy for a month. Constantly changing your strategy can cause confusion for potential customers who may discover your business in Google search. Set a schedule, what you should publish each day of the week and after a month check which one has performed best.

How to manage customer reviews on Google Business?

Managing customer reviews on Google Business is an important part of the process of building your local business’ online reputation. We recommend some good practices that you should develop:

  • Manage reviews regularly

Keep an eye on the reviews that customers post on your Google Business profile. Set up notifications to receive alerts whenever a new review is posted.

  • Respond to all reviews

Thank customers who have posted positive reviews. For negative reviews, respond in a professional manner, showing that you are keen to resolve the situation as soon as possible, and that you are sorry for what happened.

  • Be cordial

Maintain a polite and respectful attitude in all your responses. Regardless of the content of the assessment, avoid accusations or responding aggressively. The aim is to resolve the situation as quickly as possible.

  • Offer solutions and ask for additional feedback

When responding to a negative review, offer a solution or a way to get in touch to resolve the situation. Ask the customer to provide more information about the experience or request that they contact you directly to discuss the issue privately. This demonstrates that you are committed to resolving less good situations and improving the customer experience.

  • Appreciate constructive feedback

If a customer posts a review where the comment is constructive about areas that can be improved, thank them for the suggestion and indicate that all feedback is taken seriously. This indicates a commitment to quality and continuous improvement in your business.

  • Do not ignore reviews

Even if you receive a negative review, it is important not to ignore it. Ignoring reviews can convey that you don’t care about customer satisfaction. Responding to all reviews, whether positive or negative, is an opportunity to show that you value and care about customer feedback.

  • Maintain a consistent message

When responding to reviews, keep your message consistent and in line with your company’s image. This helps build a positive and professional reputation.

  • Learn from reviews

Analyse the reviews you receive, both positive and negative, and look for patterns and opportunities for improvement. Use reviews as valuable feedback to adjust your business processes and improve the customer experience.

By managing customer reviews on Google Business in a thoughtful and responsible way, you demonstrate professionalism, allowing you to build trust and establish a solid reputation for your business.

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Google Business Reviews

Buy Google Business USA and UK reviews

If your Google Business profile is new or has no reviews, consider buying Google Business reviews. With Social Up it is safe to buy Google Business reviews and increase the visibility of your business and start appearing in the first Google search results. Social Up sends reviews to your profile, gradually and discreetly, with total security.

What is the delivery time when buying Google Business USA and UK reviews?

Google Business reviews can be scheduled (indicating the delivery frequency in the “NOTES”). If you do not indicate the delivery period, one review per week will be sent.
If you do not send the comment to be published in the “NOTES” (up to 64 characters), 5-star reviews will be sent.

The delivery of Google Business Portugal reviews takes place gradually and discreetly, so that it is as real as possible. It is safe and discreet to respect the policies of this social network. Reviews generate more reviews.

Where do Google Business reviews originate?

Google Business reviews from UK and USA profiles.

How to buy Google Business reviews?

  • Choose the number of reviews you want to buy;
  • Place the link to your Google Business profile;
  • If you want to receive the review and a critique, you must write the content (maximum 64 characters) in the “Notes”. If you do not send the content, we will send you the 5-star review;
  • Finalise the purchase order;
  • Make the payment.

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Buy Google Business reviews

Conclusion: Is it worth having a Google Business profile?

Having a Google Business profile is quite interesting for those who have local businesses. Don’t miss this opportunity for your business, and take advantage of all the features to appear in Google search results. If you need to buy Google Business reviews to boost your business reputation visit our shop here.

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We wish you every success with Google Business!

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